About Us

We strive to change people's lives around the world.

The legacy we'd love to leave

Our aim is to provide customers with a fantastic experience whilst ensuring we leave the planet, including human consciousness, in a better place than when we began.

When people are happy and fulfilled, they positively impact everyone around them.

The more people we can help get to that place the better, as the domino effect and the accumulated impact on the world, we hope, will be monumental.

Add massive value to people's lives

We give lots of great content away for free, such as videos, ebooks, audios/podcasts and also a 45 minute phone discovery session (yay).

For those who come onboard as a premium client, we ensure the team is contactable in between sessions via email and text (+ phone in an emergency), as well as giving them 2 months of after care once our sessions come to an end.

We are not aware of any other coaching companies offering this level of dedication to clients, and this is why our amazing clients feel supported, nurtured and inspired, every step of the way.

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If you have any questions, recommendations, suggestions or feedback, we'd love to hear from you.

By engaging with us, you actively help us to shape the company in a way that's by you and for you.

Life is too short to not be happy and not live in a beautiful state

If we're fortunate, we may live until we're 100. Even then, this is such a small amount of time.

Did you know that humans are not naturally wired to be happy or successful? But rather, to 'survive'?

It is our own responsibility to ensure we actively seek out and implement, ways to change this, so we can make the absolute most of our incredible gift of life.

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About our founder & CEO, Dan Gayle.

The mission statement he works hard to stitch into the company DNA is simple. Everything we do is ALWAYS geared towards making the world better in some way. The best legacies are ones that supersede the impermanence of wealth, buildings and material objects. The ones that significantly shift the wellbeing of humankind, and the knock-on effect this has on the planet as a whole are, for him, the legacies that have the most meaning.

Dan has also created a personal development focused online store called The Positivity Store, which aims to spread inspiring, positive and growth inducing courses and products around the globe.

We love stats

Some numbers


Of people spend more time planning their summer holiday that they do their life.


Of our profits at The Positivity Store go to charity. This year, Alzheimers is our chosen cause. Would you like to chose a future charity to support? Get in touch if so.

People Goal

We want to positively impact the world at scale, one person at a time.


Of the human brain is the SUB-conscious mind, which runs on auto-pilot. This means that 95% of the time we're operating based upon the programs we have stored there, not what we consciously want to do.


The sub-conscious mind is 1 million times more powerful a processor than the conscious mind.


On average to create and instil a new habit.


Would you like to work with us? We're always open to new partners

Whether you'd like to join our team or have some awesome idea to explore, we'd absolutely LOVE to hear from you.

Click the below button to get in touch.

6 Core pillars

Simple yet powerful rules we run not only our business by, but our lives by too.

Always be respectful

We treat others how we ourselves want to be treated. So simple, yet many cannot grasp it in reality. Manners cost nothing, yet are highly valuable and impactful. In our minds, there is no excuse for being rude, disrespectful, abusive, or anything in between.

Ensure everybody wins

We always aim to create relationships and work on projects that will make everyone involved feel that their interests are well looked after and that they gain from the collaboration, partnership or relationship (factoring in both tangible and intangible).

Think about the long term

In today's world of people wanting instant success and gratification, we deem it even more important that ever to make decisions based upon the long term impact.
To the communities and people we serve, to our stakeholders, to our staff, to our brand...the long term is what it's all about. We want to leave behind a legacy known for positively impacting the world for current and future generations.


Without trust, the world is a dark place and it leads to poor outcomes for the majority of people.
We want our people to trust each other to do the right thing, to trust themselves, and for those who we collaborate and partner with, for them to believe in us too.
By getting this right, not only will business results be better, but our brand will be synonymous with trust, professionalism and credibility too.

Always strive to do better

Resting on our laurels is not in our DNA. This is not about being heavy-handing task masters (which is what can spring to mind with this perfectionist type goal). Rather this is looking both at what we have done exceptionally well, ensuring that we repeat this in the future (and importantly celebrating each other for this), as well as looking for areas that we can improve upon next time.

Enjoy the journey of creation

We take every single aspect of our business seriously, however it is key that we have fun and enjoy our journey too. We spend a huge proportion of our lives on our work-based endeavours. By creating a culture that nurtures people's well being, happiness and personal needs, it means overall productivity and the desire to succeed in achieving our collective vision as a business and ensuring we create the legacy we desire, will be at very high levels.

journeys & breakthroughs

Your future awaits...what will yours be like?

client reviews

"After the first 6 months my life had completely changed. My close friends noticed a huge difference in me after just a few months with Dan and a year later I feel unrecognisable."

Richard, u.k.

"Dan had an immediate impact on my personal and professional life. I worked with Dan for 6 months. I felt the process offered tremendous value for money and Dan is as committed to your journey as you are individually."

Matt, u.k.

I was so impressed very early on. Huge achievements from a complete loss of self and confidence to guiding me through finding my true purpose and reason for being here. I hardly recognise the person I was when I started coaching with Dan."

Jude, u.k.
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FAQ section

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