Peak Performance & Wellbeing Coaching™️

Business Strategy * Performance * Mindset * Wellbeing * Profitability
A cutting edge and unique approach to business coaching.
Whether you currently run a small business and are looking to take your results to the next level, or are just starting out,  we're here for you.

Who's our business coaching for?

As a business owner, you are one of the main assets of the company.

The same can be said for the staff (if you have them).

Your ability to perform at high levels as the leader, and also them as the lifeblood of the organisation, are crucial factors in determining the chances of success and getting results.

Not doing so costs the business time and money.

We have worked with business owners who are generating 8 figure revenues, all the way through to brand new startups, supporting them in achieving results.

We have two powerful resources for you to access below (just after the headline benefits section), which we're picking up the cost for, so please do keep reading on in order to access these.

Headline benefits

The depth of our 6P's Peak Performance & Wellbeing Coaching Framework™ creates a significant amount of benefits. More detail on this can be found towards the end of this webpage, however below are four of the key target outcomes.
Increase Performance & Productivity Levels By 10-30%

• Time is our most precious and valuable resource.

• Our ability to maximise our resources in any given moment, ultimately leads to superior results.

• We target a performance & productivity increase of between 10-30%.

• Provides significant potential financial value-add for you & your business.

Revenue Growth Via Marketing & Brand Development

• Develop a strong understanding of contemporary communication methods, marketing & branding, and sales strategies.

• Layer on these strategies to the existing ones, that will serve the long term goals of the business.

• This drives greater awareness, engagement, brand value and ultimately revenue, over the long term.

Mindset & Strategy Development

• Develop an inner world (mindset, psychology, confidence, beliefs, discipline, focus, motivation, resilience) built for success and happiness.

• Also develop your outer world abilities (execution, strategies, application of knowledge, planning).

• By applying the Marginal Accumulated Gains™️ concept, we make a high volume of mini progresses and work towards maximisation of our potential.

Improved Company Profitability & Tracking

• Reviewing operational processes and overlaying strategies to reduce inefficiencies and further increase company profitability.

• Building business frameworks that enable you to grow and scale effectively, staying nimble and maintaining profitability levels whilst doing so.

Free 58 page resource guide

We have also put together a powerful resource guide for business owners to download for FREE (via the form below). It's a 58 page eBook called 'Business Survival & Thrival Guide For Uncertain Times'. It covers:

✅ Mindset and state management.
✅ The importance of adapting and speed.
✅ The power of overdelivering.
✅ The changing economy and why it matters.
✅ Survival mode vs growth mode.
✅ Updating your goals and expectations.
✅ 21 ways to improve your cashflow.
✅ The importance of building short, medium and long term pipelines.
✅ Our social and economic responsibilities.

After you've entered your details, continue scrolling down the page to find out about our Business Boost™️ session, where we pick up the cost of this for 4 people per week.

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Enrol for a Business Boost™️ session, on us!

Each week we provide 4 business owners with the opportunity to have a Business Boost™️ phone session, where we pick up the cost (this has a value of £197). What will you get on the call? Please see below for more info...

✅  The chance to speak with an expert, regarding your specific circumstances, on the house.

✅ Gain clarity on several key strategies you can implement that will support you in achieving results in the most important areas.

✅ Explore your core challenges and devise a customised plan to breakthrough them.

✅ Takeaway multiple mindset building techniques for you to integrate into your life.

✅ Analyse your current marketing and sales processes, and layer on new cutting edge strategies to support revenue growth.

Explore what performance and productivity boosting methods can help your specific situation.

✅ An hour of your time is valuable. We want to ensure you get so much value from the call that you feel it’s one of the best decisions you've ever made.

To be eligible, you must meet the below criteria:

1. You are serious about enacting change and getting results.

2. You will 100% show up to the call, thus respecting our time and being appreciative of the limited availability of our Business Boost™️ sessions.

NOTE: once we hit 4 booked calls, we close off slot availabilities for the rest of that week - so if you don't show up, someone else misses out.

Are you ready? If so, book directly in the calendar below.

About Dan, the company's founder

Prior to coaching, Dan had a career in finance where he had roles including Investment Analyst and Portfolio Manager, with assets under management of $500m.

Dan has been fascinated by the concept of maximising human potential for long time.

Time is THE most precious commodity and the odds of being alive are estimated to be at 420 TRILLION to one.

Learning and teaching ways to make the absolute most of our opportunities, was something that resonated at a core level.

In the latter part of those finance days, Dan knew that he wanted to change paths to focus on something that helped others in a profound way.

He realised that combining his love of business, finance, personal development and maximising potential was possible, all under one umbrella. Peak Performance & Wellbeing Coaching™ was born.

Dan has a great track record of getting results with his clients, via his frameworks, which pull together decades of knowledge and experience across multiple sectors.

Client reviews

"I signed up for one of Dan's Business Boost sessions and I'm so glad that I made that decision. The amount of value you get it huge! So many people overpromise and underdeliver. Dan flips that on its head and provides a lot of knowledge and strategies openly, that have directly impacted my business. I decided to join as a client after this because I thought "if this is what I got in an hour, just imagine what is possible over a longer period". - David (UK).

David, uk
Client reviews

"Dan had an immediate impact on my personal and professional life. I worked with Dan for 6 months. I felt the process offered tremendous value for money and Dan is as committed to your journey as you are individually."

matt, uk
Client reviews

"Dan helped me re-find the part of me that is happy, positive and motivated to achieve. I strive to achieve my goals, I don't take no for an answer and I'm not fazed if those around me can't see my dreams.  Dan comes from a place of integrity where helping others navigate their challenges is his highest motivation. I have worked to sustain and grow my current business, I don't use being a single parent as an excuse. I'm studying and looking to launch a second business in September."

Colleen, uk

Financial Impact on Business

How would a 10-30% increase in performance levels positively change your business? How about the financial impact?

Regardless of where you are on the total staff cost spectrum, from solopreneur to a big team, we charge a small fraction of those numbers.

When you also factor in the additional potential upside from improved profitability, and increased medium to long term sales pipelines, the business, data-driven decision really does stack up.

‍As human beings, it is us, and us alone, who can make the decision to commit to building the type of results we truly want in life.

This is NOT FOR people who want a magical solution to solve everything with minimal effort. I’m sorry, but anyone selling you that dream is full of sh*t and in an era where the desire for instant gratification is the highest it’s ever been, it’s important to tell people the reality.

However, for those people who are willing to commit to the coaching journey, we know that your efforts will be heavily rewarded.

What is Peak Performance & Wellbeing Coaching™?

"Coaches" have long been part of the ELITE sporting world. In more recent times, mindset and performance experts have started to become part of that world, and also in the business world too.

This is because it has become very clear that a person's mindset, their psychology, plays an absolutely pivotal role in success. Peak performance coaches are skilled at enabling people to maximise their talent and their potential.

"Nothing is more common than unsuccessful men with talent" - Calvin Coolidge.
Persistence, determination, hard work, and our ability to maximise, are all crucial to whether we succeed or not.
We believe that over the next 10-20 years, the world will see a huge rise in people employing performance coaches into their teams across ALL professions, including business. Accumulated marginal gains are a powerful weapon in becoming the best we can be.
This philosophy is why Team GB's cycling team soared from pretty average on the global stage, to a dominant powerhouse. Ronnie O Sullivan came back from a near career capitulation, to become one of the most successful snooker players ever, due to working with a mindset expert.

What would you be able to achieve by not only learning how to access your peak performance levels more often, but also increase what your "peak" level is?

Here we have used our 6P's Peak Performance & Wellbeing Coaching Framework™ and applied it specifically to the entrepreneurial world.

There are decades of knowledge, strategies and experience from a combination of multiple disciplines all pulled together into this coaching framework, which make it a very powerful and unique solution:

Business, economics and finance (21 years)
Coaching and personal development (7 years)
Creative (marketing, sales & branding - 7 years)
Psychology (4 years)

Peak Performance Coaching - What's the opportunity?  

In some ways it's similar to the "land grab" for people's attention across social media platforms - most people now know about it and because of that, the opportunity is decreasing as more people compete to get their brand, their products, their stuff, in front of people's news feeds. Can you imagine having rolled out a consistent social media strategy filled with your skills, knowledge, products and services 10 years ago when hardly anyone else was? The amount of attention and visibility you would have had is absolutely huge. Attention is a major currency in modern business and so the advantage you would have gained would also been massive.

With Peak Performance & Wellbeing Coaching™, at some point the masses will learn about the immense power of it, and again like social media, it's by far much better to get involved early in order to maximise the opportunity.
By being a relative early adopter of Peak Performance & Wellbeing Coaching™, it can enable you get the absolute most from yourself, importantly over the long run (this is why the "wellbeing" part plays an important role), and develop accumulated marginal gains in your career and your life, which will help give you a strong advantage.

Over the next 10-20 years time when nearly everybody has a performance coach, the size of the opportunity, much like with the "land grab" on social media, will diminish. At that point, people will need a coach just to stay in touch with their competition or face being left behind.

Does this 100% guarantee you success? Of course not, nothing does, as there are many variables that determine outcomes. But what we can promise you is that you will learn how  access more of your potential by accessing your peak performance levels much more frequently over the long run. This of course increases your chances of success.

What will I achieve working with you?

The 6 framework elements will be tailored to your personal circumstances, your goals, your challenges, and focused on achieving your future outcomes.

The sheer volume of learning and implementation material within our 6P's Coaching Framework™ makes it impossible to succinctly explain it all on here, however here are some of the key results you can achieve by working with us:

Psyche & Psychological Wellbeing

* As you are one of the key assets of your business, maximising you and achieving peak performance (for the long term) is key, and we help you achieve that.

* Rewire what you believe to be possible for you and give you the tools to access much more of your potential.

* Gain a toolbox of strategies that enable you to create a thriving, winning mindset.

* Breakthrough fears and limiting beliefs that hold you back.

* Learn techniques to rewire and unlock the subconscious mind, the part of your brain that is 1 MILLION times more powerful a processor than your conscious mind.

* Instil habits that are designed to build incredibly strong foundations

* Grow your confidence and self-belief to amazing new levels, building your business from a place of strength and happiness.

* Be able to access the right physical and mental states whenever you need, which dramatically improves results.

* Develop your mental resiliency and be able to deal with challenges much more effectively.

* Develop your self-awareness skills. Whilst it doesn't sound overly sexy, this really is one of THE biggest abilities humans can learn and grow.

* Learn methods on how to improve your mental wellbeing.

* Look after your mind in such a way that enables you to achieve high performance levels over the LONG TERM (so many people burnout due to focusing only on the short term).

* Develop your EQ (emotional intelligence), a highly valuable and powerful skillset.

* Learn how to make happiness the centrepiece of your life which will consequently help you constantly grow, evolve and achieve at a much higher level.

* Become incredibly resourceful. Resourcefulness is the ultimate resource.

* Live in happy, passionate and fulfilled state much more often.


* Gain absolute clarity on what it is you want and why you want it.

* Devise a strategy to allow you do what you love full time (i.e. earning your living from your passion) and if you’re already at that point, learn how to scale your business to the next level.

* Build out strategies on how to achieve what you want in a fun, exciting and passionate way.

* Learn how to most effectively allocate your precious resources - money, time and energy - to achieve the best ROI (return on investment) from both a financial aspect and a happiness and fulfilment aspect.

* Create a customised roadmap to your desired future outcomes, including reverse engineering your targets and determining what's needed to get there.

* Clarity on your core needs, values and drivers as a human being, and how to make decisions and take action in line with these.

* Create a full scale, high quality business plan for your enterprise.

* Survival and financial budgets and projections, along with estimated timelines.

Performance & Productivity

* Greatly increase your performance and productivity levels. If you have a team, we can also work to improve their productivity too (as this is a crucial component to any successful company).

* Make every minute of your time stretch further and be more effective in everything you do.

* Learn how to execute at much higher levels.

* Implement tools to enable access to incredible motivation, passion and drive.

* Effectively manage unhelpful people ("stoppers") in your life, ensuring they don't derail from your dream vision.

* PLANNING of personalised strategies in each of the "Diamond Pillars" of your business of 1) Products; 2) Operations; 3) Marketing; 4) Sales. This is crucial in maximising the chances of creating and maintaining a thriving business.

* Get all of your core business infrastructure set up.

Physical Wellbeing

* Learn about the psychology of exercise and nutrition, and how to apply this to positively impact your life and results.

* Master your mindset regarding health and fitness.

* Breakthrough destructive health habits.

* Use psychology to create motivation and drive, in order and hit your physical health targets.

* Grow your self awareness around what your body needs to thrive and then create a personalised nutritional plan around it.

* Build a personalised exercise routine, that is designed both to be enjoyable and get you a strong body and achieve cardiovascular fitness, giving you a solid physical foundation to build your life and business around.

* Instil powerful sleep and recharge habits into your life.

* Ensure a better quality of life along with higher chances of increased longevity of your life.

* Have higher energy levels.

* Achieve greater focus and improve your productivity.

* Increase your confidence as your body image changes.


* Learn the Wealth Builder system which enables you to effectively manage your money and build your finances over the long term.

* Implement 'The Diamond Pillars Of Your Business' strategy from Module 3:

A. Creating and packaging your products & services, and how to continually improve your business with ongoing innovation.

B. Operations, including culture, are the energy source of a company. Poorly done, it can dramatically hold back a business over the long run. Executed well, it can springboard your business to great new heights. We give you the roadmap and tools for you to achieve this.

C. Marketing is the oxygen of a business:

> Split into two - sales (short term) and marketing (long term brand building). A company can have the best product or service ever, but if it’s not marketed well, very few people will ever know it exists, let alone buy it.

> We help you create and execute a powerful marketing game plan, ensuring your quality product or service gets seen by the right people; driving revenue. Executing well in this area is absolutely critical if you are to succeed (80% of success in a business is driven by marketing). 

> Also crucially, executing a brand awareness and engagement strategy is critical to long term business success. The power of brand is immense. It’s not enough to just “sell”… you NEED to build a brand, AUTHENTICALLY. This then increases your leverage and earning power over the long term.

> Together we will create a massive content driven marketing strategy and we teach you how to effectively use Facebook, Instagram, Google & YouTube Ads to generate traffic and awareness to leverage your content further.

> Build out sales funnels and website shop front, so you are ready to monetise traffic (when the time is right!)

* Understand the various “money personalities”, which one you are and how to change it to ensure you are maximising.

* Build empowering beliefs around money and your financial blueprint.

* Understand different investment vehicles and how to achieve your financial goals with them.

* Learn which passive income vehicles are real and which ones are B.S.

* Create and implement a game plan to firstly achieve financial security and then financial freedom (if not there already).

* Learn how to increase your intrinsic value.

* For those clients more advanced in their business journey, we discuss additional new business development strategies and implement the highest priority ones. We also review the company from top to bottom, in order to improve profitability and look at capital and resource allocation.


* "Your network equals your net worth". Learn how to improve your interpersonal skills to maximise your relationships and ensure you are a net giver (not a taker).

* Develop the types of strong rapport building skills that the most advanced networkers in the world possess.

* How to effectively grow your network in an authentic and enjoyable way.

* Learn how to master eye contact and your body language.

* Discover the various personality types and how best to communicate with each.

* Learn about the Personal Environment Triangle and how to implement in your life.

* Strategise how to create the best team around you to leverage your time, and then execute to make it a reality.

Some powerful questions to ask yourself...

What would you be able to achieve by not only learning how to access your peak performance levels more often, but also increase what your "peak" level is?

How would skyrocketing your productivity and performance levels positively impact your business? And your personal life?

What if you could rewire your mindset to one that's built to maximise and to be happy too?

What would you be able to achieve with increased confidence and self-belief?

How would you feel with improved mental and physical wellbeing?

What would your life be like with sky high levels of motivation and drive?

How would you feel with greater clarity on what, why, how and when?

What would your results be like if you could execute at much higher levels?

If you're answers to these questions make you feel excited, then we'd absolutely love to hear from you.

Some important truths for you to consider...

To achieve significant results in anything, we have to be TRULY COMMITTED (even when it’s hard and inconvenient), not just INTERESTED (when it’s easy and suits us).

There are no guarantees to success in life. However we can improve our chances of succeeding by maximising our potential via hard work, commitment, and building a powerful mindset.

Crucially, financial wealth DOES NOT automatically equal happiness. Only by building the right psychology and instilling constructive habits into one’s life, can true happiness and wellbeing occur. By making these a key barometer of success, and have them form an equal (if not more) part of the pie alongside the more conventional targets of financial and material based we set ourselves up to maximise our lives.

There are millions and millions of people who have financial wealth but yet are living depressed and unfulfilled lives. They are emotionally, physically and spiritually poor. What’s the point of having loads of money if you’re still miserable and living in a low quality state with it?!

There is no right or wrong when it comes to the level of success you are wanting to achieve. This is 100% down to you and what is going to bring YOU the greatest amount of happiness and fulfilment over the course of your life. We will factor whatever the level of financial success your aiming for into your “roadmap to your success”.

Working with us is for those individuals who are willing to invest time, energy and financial resources into creating a better future for themselves. We are each responsible for how our lives materialise in the future. It is us, and us alone, who can make the decision to commit to building the type of future we truly want.

Importantly, we must learn how to enjoy the journey of creating and building our lives. This is done by spending time on and building your business around the things you love. And crucially, not to be just doing it for "the stuff", the money, the fame, the attention, etc. It's totally cool to have those things as targets/goals/aspirations, however they simply cannot be the primary driver, if you want to live a happy life. If they are, it will be a long, difficult journey and when the going gets tough, the likelihood of giving up increases drastically.  

To be happy, we must love what we do, be appreciative of the fact that we even have a shot to make our dreams a reality (previous generations didn't have this chance), and enjoy the PROCESS of achieving our goals (not just enjoying life once we reach those goals).

Think about this: Movies would be boring if the characters all had what they wanted right at the start, with no story, no journey to embark on. Similarly, we wouldn’t want all the food we’re ever going to eat in our lives right in this moment. The same is true for achieving our desires…it would be overwhelming and then boring and dull to have it all at once, without any journey. STORIES are what give any achievement MEANING.

In addition to this, what we desire is always growing and evolving, thus we’re never finished with the manifestation process…therefore if you don’t enjoy the journey then you will never be happy or satisfied, regardless of the things you be, do and have.

If you would like to do a deeper dive, please check out results drop downs.

Some key outcomes from dedicating to the 6P's Peak Performance & Wellbeing Framework™


Special Bonuses & Key Info (click or tap to explore)

For one on one Peak Performance & Wellbeing Coaching™ (sessions are held via Skype or phone), we only take on a maximum of 30 clients at any one time.

This is to ensure we  can deliver to the highest of standards, creating a deep and personal relationship every single person and offer an all round more supportive and nurturing experience from start to finish.

Our minimum contract term is six months and this contract comes into effect once the deposit has been paid. This is to enable us time to instil new habits, develop the mindset and to build momentum (ad-hoc and sporadic coaching mostly doesn't work well). We do also offer a discount to those who wish to pay the full six months upfront, instead of monthly. Most clients stay with us for much longer, and after the initial six months has passed, sessions are payable monthly in advance.

By working with a limited amount of clients at any one time, it gives us the capacity to offer the below awesome benefits, which are included as part of the coaching program:

> We are contactable in between sessions via WhatsApp and email.

> After care for two months once the coaching relationship has come to an end, which still gives you access via WhatsApp and email.

This is why our clients feel truly supported, nurtured and inspired every step of their journey.


Psyche & Psychological Wellbeing (click or tap to explore)

The desire for instant gratification and searching for happiness and wellbeing in some future event, circumstance, achievement or material item, are the fastest routes to living a f*cking miserable life. In the entrepreneurial world this can be a big issue and the widespread desire to want what others have and not be happy and fulfilled until they have it, is a seriously bad way to live life.

Additionally, being an entrepreneur, if we don’t have the right tools and the right psychology, can be very stressful, lonely and sometimes very unhappy arena to operate in. Our Peak Performance & Wellbeing Coaching program is jam packed with strategies and techniques that help people not only overcome this big issue, but to give them what they need to absolutely thrive.

Getting our psyche and psychological wellbeing to a place where it is firing on all cylinders is if huge importance. The potential consequences of not managing it effectively can be incredibly damaging and often spill out across other areas of life. However the upsides of investing time and energy to get it right,  are insanely high. Let us explain.

Mindset is by far the most important aspect of achieving the results we each want in life and is why we’ve made this the biggest module of the program. It feeds into and impacts ALL other areas of our lives.

By creating and instilling your powerful new habits and mental constructs, we develop an incredible backbone upon which you can build your future upon. By learning how to enjoy the journey…the building and creation of your life’s story, rather than only enjoying “the stuff” that comes from your efforts, your life’s experience will totally transform.

In the other modules of the framework, we also focus on how to achieve the things you want in life and your business, however our point is that without mastering your mindset, all of it will be pointless if you’re not happy, fulfilled and living in a beautiful, positive and energised state.

You will…
- Promote and embody mental wellbeing throughout your life.
- Grow your confidence in all areas of life.
- Rewire the unhelpful beliefs about yourself, others and the world, that hold you back.
- Breakthrough fears that limit your action taking, and your results.
- Re-programme the subconscious mind, to make behavioural patterns predominantly helpful, constructive and empowering.
- Build mental and emotional resiliency so you can deal with whatever life throws at you much more effectively.
- Increase your focus levels.
- Learn how to change and master your state of mind to maximise every scenario you’re in, leading to consistently better results.
- Develop the ability to live in a beautiful, positive state, much more of the time.
- Learn how to make happiness the centrepiece of your life which will consequently help you constantly grow, evolve and achieve at a much higher level.
- Garner the ability to execute and take massive action.
- And so so much more.

The vast majority of people have forgotten (or even never realised) that the most important part of life is to live in a beautiful mental state and to be happy. Sounds fluffy we know, but it really is crucial. Happiness is not just an art, it is scientific too. This means we can systematically LEARN how to be happy.

Happiness and fulfilment in life lead to success. The other way around is rarely true.
This is why learning how to master our mindsets and achieving physical and mental wellbeing is so critical, if we’re to access our peak performance levels and achieve the things we really want be, do, have and contribute in life.



Whilst the first “P” in the program is the most important (and as previously mentioned it very much feeds into ALL other areas of our lives), we most definitely need to invest a lot of energy into the other five areas if we’re to achieve the goals we’re aiming for, both in business, and in life. You can’t drive a car that has 3 flat tyres! Well, not safely, comfortably, successfully, or quickly anyway. There needs to be some balance.

This part of the program is where we gain CLARITY. To get where we want to go, much like a sat nav system, we firstly need to know:

1. Where we are currently
2. Where our destination is (what we TRULY want).  
3. The potential routes.
4. The obstacles and restrictions that are in the way.

These map to the below:

1. Gain awareness of what assets/resources/skills etc we have, what ones we’re going to need, what knowledge can we use from the past. We then use this to our advantage.
2. We need to ensure that “what we truly want” is in line with our core human needs and our core values (our DNA). We do this both for your business as well as the other areas of life important to you. This is because sacrificing one or some over the other, usually leads to regret based issues down the line.
3. Having the right strategies, the right plan, the right tools for the job. Having a spoon to eat a steak is the same as having the wrong strategies, plan and tools for your endeavours.
4. We need to get clear on what is, and could, get in the way, and also importantly what the cost of achieving what we want is. If we’re to achieve what we want we MUST be wiling to do whatever it takes to overcome those barriers and be willing to pay the associated costs/sacrifices too.

Through the R.A.F Clarity Model™, F.O.M.C.A.P Pre-Execution Process™ and the R.O.S.E.S Success Roadmap™ sub-modules, we enable our clients to achieve all of the above.
Everyone has different ambitions and varying levels of achievement they want. Not only is that ok…it’s actually awesome! Remember, it’s all about happiness and fulfilment over the long term. If you’re happy with your current circumstances, then that’s fantastic and we couldn’t be happier for you. However if you’re not, then you must either step up and make the necessary changes, and if you are unwilling or unable to do so, then you need to adjust your expectations downwards and not complain. That’s the truth…however hard it may be to hear.

The final sub-program of this module is The R.A.P.P.S.S Business Plan Creator™. As an entrepreneur, having a clear, concise and powerful business plan is incredibly valuable. It’s also important that the plan is updated periodically to capture the latest information, including things like targets, strategies, competition, SWOT analysis etc. Whilst it is as it says on the tin, a “plan”, and reality rarely materialises in line with the plan, it can be your north star. By having a comprehensive  and up to date business plan, not only will it help the company stay focused and move forward, but also will help to reduce the chances of nasty, unexpected surprises too. Together, using our model, we will create a plan for your business (and if you already have one, we can review, analyse and improve as needed).

A key thing to remember is that our actions MUST map to our ambitions. It’s important that we are realistic and practical. If you have huge ambitions (for example to become a millionaire or to scale your business from 6 to 7 figures, or 7 to 8 figures), this will come at the cost of an insane amount of hard-work, dedication, self discipline and personal sacrifice. You cannot achieve the 1%ers lifestyle unless you’re matching (or even exceeding) what the 1% had to do accumulatively to get there. If you have ambitions to live a top 10% lifestyle, then you you will have to match (or exceed) those people. Top 30% lifestyle, match (our exceed) those. And so on.

If you have a natural talent then that’s great, however it is NOT a substitute for hard work. If someone doesn’t have a natural talent (or hasn’t found it yet), we believe that with hard work and dedication, everyone can develop their skills in something.  
It comes down to what you want to spend your time on in your business, what you enjoy and then what you want don’t and therefore want to outsource to others to do on your behalf.

Crucially, we also believe that whilst each human has a different level of potential, the vast majority are operating significantly below that potential. That is why commitment and hard work often trumps raw talent. 80% of 100 is the same as 40% of 200! Finding an edge wherever possible can, over time, accumulate to make all the difference.


Performance & Productivity

Every single human on the planet has this in common…we each have 24 hours, 1,440 minutes, 86,400 seconds in a day. How we choose to allocate those hours, minutes, seconds, and how EFFECTIVE and PRODUCTIVE we are with them, is a significant factor in determining how successful we are.

Again, it’s important that our actions are mapping to our ambitions. So if you’re scrolling on Facebook for 3 hours a day, watching Netflix for 4 hours and you only have 1 hour left to focus on your business, chances are not much progress will be made.

We all have different levels of rest and recharge we need. Some people need 6 hours sleep, some 8, others 10. Some need 1 hour to decompress, others need 3. That’s all cool. It’s about ensuring that we’re allocating our time to the things most important to us (and that we really need) and cutting away all the B.S. stuff we give our time to. And then in that time we’ve allocated to the important stuff, that we’re absolutely firing on all cylinders to MAXIMISE. Regardless of whatever it is we’re trying to achieve, it is absolutely certain that winners in any field, any industry, have a disproportionate ability to maximise.

With our Zonal Productivity System™, S.W.A.N Performance Method™ and the M.A.S.S-T Results Framework™, we give you the tools to achieve just that. Time is by far THE most precious commodity on the planet, and so being able to do loads more with yours, is in our opinion, one of the greatest gifts you can give to yourself.

We have also created a powerful sub-program called P.O.M.B.S - Diamond Pillars™ of your business.
This is a huge program absolutely packed with tools, knowledge and strategies designed to help you develop a business built to succeed. In this part we create the strategy around it and in the 5th P (Prosperity) we execute to make it happen. Here’s what to expect.

- Ensuring your product and/or service is great, and how to continually improve your business with ongoing product development and innovation.

- Operations, including culture, are the energy source of a company. Poorly done, it can dramatically hold back, or even kill a business over the long run. Executed well, it can springboard your business to great new heights. We create the roadmap for you to achieve this.

- Marketing is the oxygen of a business. Without oxygen, it will die. More accurately, this is split into two: sales (short term) and marketing (long term brand building). A company can have the best product/service ever, but if it’s not marketed well, very few people will ever know it exists, let alone buy it. Conversely a company can have a mediocre product/service and excellent marketing and sales strategy and execution, and actually do quite well.

We want you to have a great product/service, with great operations and fantastic marketing…your diamond pillars! We help you to create and execute a powerful marketing game plan from the bottom up, ensuring your quality product gets seen by the people who want and need it, driving revenue. But also ABSOLUTELY crucially, executing a brand awareness and engagement strategy, as this is critical to long term business success. The power of brand is immense. It’s not enough to just “sell”…you NEED to build a brand.


Physical Wellbeing

The mind-body connection we each have is huge. Our mental state impacts our physical state, and our physical state impacts the way we think, feel and behave. When we’re running on empty, it negatively impacts all other areas of life, including the efficacy of our business endeavours.

Each person has a different threshold for when their fatigue begins to adversely impact them and a different one again for when they will snap. Every single person has these limits, but OVER TIME, these limits can be expanded. Dan openly talks about his own experience with this back in 2010/11 and how he thought he was operating close to peak levels when in actual fact he was in the pre-burnout zone and eventually went into the full burnout zone. This had a devastating impact on his life and is one of several key catalysts that spurred him into making many drastic changes in his life and subsequently becoming a peak performance and wellbeing coach.

It’s crucial that we implement strategies that promote and embody wellbeing over the long term. Here are just a few benefits of our P.E.A.R.S Health Framework™:

- Better sleep.
- Implement a healthy, nutritious eating plan.
- Implement an exercise plan that works FOR YOU. If it’s something you enjoy then it’s easier to follow through consistently.
- Breakthrough destructive health habits.
- Master your mindset regarding health and fitness.
- Ensures a better quality of life along with higher chances of increased longevity of your life.
- Have higher energy levels.
- Achieve greater focus.
- Improve your productivity.
- Increase your confidence as your body image changes.

By building physical (and mental) toughness, it means our resiliency to the external environment is strong. In many cases, we cannot control the external circumstances occurring in our lives. But with commitment and dedication, we can control our physical and mental states, which means that whatever life ends up throwing at us, we are much much better equipped to deal with it.

Dan’s P.E.A.R.S Health Framework™ is an effective approach to ensuring your physical wellbeing thrives and has a positive knock on effect across your whole life. Internal and external health are BOTH very important, and by pro-actively applying this model, you can systematically improve yours continuously.



Our belief is that the current education system is failing people on many levels. Much of what is taught is really not of value in the real world. Having more softer skills (internal, mindset and EQ (emotional intelligence)) being taught would be a big big step forward. But importantly, so many people are not given the tools to effectively manage their own money, which immediately sets them up to be on the back foot in life.

Management of ALL our resources is super important.
Money, time, energy, skills, knowledge. We each have a certain amount currently and how we allocate them is crucial. With the exception of time, we can also grow each of these resources directly.  Even with time, we can make ours work harder by “leveraging”. How do we do this?

1) By creating passive income streams, and;
2) Building a team of people that you can outsource a) the lower value activities you don’t like or aren’t good at, and; b) even the higher value activities you don’t like or aren’t good at. Remember what we said about the ability to MAXIMISE!?

The M.A.M.M.S Wealth Builder Tool™ is a simple yet powerful method to gain full control over the management of your finances, so you can make this resource your absolute friend, and not something filled with fear and dread. With this, you will be implementing a system that stops you having more month than money at the end of each month, and importantly enables you to build your various “money pots” over time.  

The C.R.A.B.B Accumulator™ is a much more in depth sub-program that really dives into the nitty gritty of finances and wealth, both from mindset and practical, real world achievement standpoints. Here are some of the core elements:

- Understand the various “money personalities”, what one you are and how to amend it to ensure your maximising.
- Build empowering and constructive beliefs around money and link to your financial blueprint.
- Learn how to increase your intrinsic value.
- Understand different investment vehicles and how to achieve your financial goals with them.
- What passive income vehicles are real and what ones are absolute B.S.
- Build your personal and/or business brand which increases your leverage and your earning power over the long term (in any field/industry of interest or career path).

Remember the P.O.M.B.S - Diamond Pillars™ of your business sub-program we spoke about back in module 3 (Performance & Productivity)? Well this is where we actually implement and execute the strategy we created there.

This is a huge program absolutely packed with tools, knowledge and strategies designed to help you create, or make, your business, that is built to succeed. Here’s a brief reminder of what to expect:

- Creating your product and/or service, and how to continually improve your business with ongoing innovation.

- Operations, including culture, are the energy source of a company. Poorly done, it can dramatically hold back, or even kill a business over the long run. Executed well, it can springboard your business to great new heights. We create the roadmap for you to achieve this.

- Marketing is the oxygen of a business. Without oxygen, it will die. More accurately, this is split into two: sales (short term) and marketing (long term brand building). A company can have the best product/service ever, but if it’s not marketed well, very few people will ever know it exists, let alone buy it. Conversely a company can have a mediocre product/service and excellent marketing and sales strategy and execution, and actually do quite well. We want you to have a great product, with great operations and fantastic marketing…your diamond pillars!

We help you to create and execute a powerful marketing game plan from the bottom up, ensuring your quality product gets seen by the people who want and need it, driving revenue. But also ABSOLUTELY crucially, executing a brand awareness and engagement strategy, as this is critical to long term business success. The power of brand is immense. It’s not enough to just “sell”…you NEED to build a brand.



Relationships (of all kinds - business, friends, intimate, colleagues, family) are an incredibly important part of life. They often determine how loved, cared for and appreciated we feel, the types of opportunities we get, how connected we feel and how supported we are. As with everything in life, some people find this topic easier to navigate than others. However also like everything in life, there are always ways to get much better at it, and even get really good at it (with commitment and dedication of course).

The B.A.R.S Relationship Builder™ can be applied to ANY type of relationship. As with all the “P’s” in our 6P’s Coaching Framework™, we explore into both the deep inner world and then apply outer world strategies. Having this combination approach is incredibly powerful and effective, and is a skillset that is invaluable in business and in life.

- We look at existing beliefs around different types of relationships. We work on flushing out unhelpful and un-constructive beliefs and build empowering and helpful ones in their place. What we each believe at a deeper level about relationships largely determines how we think, feel and act in relation to them too. This is why is so crucial to get this right. Ever heard someone (or yourself) say “I keep making the same mistake”? That’s due to beliefs and mental conditioning that basically cause them/you to behave in a particular way. We NEED these beliefs and our programming to be working in our favour.

- Did you know that we become the average of the 5 people we spend most time with? That’s f*cking powerful! If we’re around winners most of the time, surrounded by positivity, good energy and success, we will naturally up our game and gravitate towards their level. On the flip side, if we spend a lot of time around negative people who are not doing/achieving/working towards the types of things we want in life, we WILL get pulled down to that level. As with a lot of stuff we teach, simple in theory, less so to consistently execute in real life. But we’ll get you to where you need to be.

- The “state” we’re in, in any given moment determines our effectiveness in that particular situation. Now we do also cover this in more detail in another section, however we apply it specifically here too. Whilst ideology is hard to achieve in practice, it gives us something to work towards. Ideally, we train ourselves to the point where we can have our emotional state, energetic state and physical state all at the optimal level for the task or environment in front of us. With awareness and practice, we can make continued progress and become ever better at accessing the right state at the right time. Your results will literally skyrocket!

- People ultimately like other people who are similar to them in some ways or are like the person they want to become. Being able to build rapport with others is key if we’re to have the type of relationships we want in life, and we teach you how to achieve this with almost anyone.

Remember when we spoke earlier about “leveraging your time”? We now look into how we can do this specifically via building your team in a practical, cost effective and powerful way, that is built for longevity.

By developing your people skills, it will directly and indirectly impact your business results, and your life results, in a very significant way.

Some inspiring quotes...

"It took me 17 years and 114 days to become an overnight success" - Lionel Messi.

“Limits, like fear, are often just an illusion.” - Michael Jordan

“The only limits to the possibilities in your life tomorrow are the buts you use today.” - Les Brown

“There are two types of pain. The pain of discipline and the pain of regret. Discipline weighs ounces whilst regret weights tonnes” - Jim Rohn.

"Greatness is not measured by what a man or woman accomplishes, but by the opposition he or she has overcome to reach their goals." - Dorothy Height.
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