Peak Performance & Wellbeing Coaching™️
For DJs & Producers
“The only limits to the possibilities in your life tomorrow are the 'buts' you use today.” - Les Brown

Who's our coaching for?

  • Many artists are unaware that at as a professional artist (or if striving to be one), you're actually a business whereby you are one of the main assets of the company.
  • Your ability to MAXIMISE your main asset (you), and importantly doing so over the long run, will be a key factor in determining how your career plays out, and also crucially your happiness and fulfilment levels too.
  • Think of this service as business coaching, performance coaching and wellbeing coaching, combined.
  • Performing at high levels consistently is a crucial factor in determining the chances of success and getting results. Not doing so costs your music business time, opportunities and money.
  • We have worked with business owners who are generating 8 figure revenues, all the way through to brand new startups, supporting them in achieving results. So we're well equipped to help you with your music business from a mindset, performance, strategy, wellbeing and marketing perspective.

  • Whether you are...

1) An established artists who are already earning a living from music and signing music to good labels;

2) A new-ish artist aspiring to become a professional;

3) Or an artist that falls somewhere in between.

  • ...we can cater to your personal circumstances.

  • Our 6P's Peak Performance & Wellbeing Coaching framework can be flexibly applied to YOUR specific set of circumstances, which means a customised game plan and implementation strategy to support achievement of your goals and overcoming your challenges.
  • We view generic, "one size fits all" solutions as helpful if you want to merely dabble, but if you want to master something, a personalised approach is the most powerful way to get there.
  • This is NOT FOR people who want a magical solution to solve all their challenges and achieve all their music career ambitions with minimal effort. Anyone selling you that dream is full of sh*t and it’s important to know the reality.
  • The truth...the bigger the your aspirations (both professionally AND personally), the harder you will have to work and the more committed and disciplined you will have to be.
  • As the great Jim Rohn once said, “There are two types of pain. The pain of discipline and the pain of regret. Discipline weighs ounces whilst regret weights tonnes”.
  • Still interested? If so, great. Please read on as you will likely be a good fit for coaching and we have not one, but two powerful resources for you to access (which we're picking up the cost for). If not, we wish you all the best.

What would your role be in my team? What will you help me achieve?

The depth of our 6P's Peak Performance & Wellbeing Coaching Framework™ creates a significant amount of benefits. More detail on this can be found towards the end of this webpage, however below are some of the key target outcomes.

Music Business Strategy & Execution

✅ Create and execute a customised strategy that is specific to YOUR needs and wants.

✅ Enable you to maximise your potential in your music career & personal life.

✅ Gain absolute clarity on where you want to be and create roadmaps and strategies on how to get there.

✅ Gives you the knowledge, strategies & confidence to build your music business, as well as tools to help your personal finances thrive.

Increase Performance & Productivity Levels By 10-30%

✅ Time is our most precious and valuable resource.

✅ Our ability to maximise our resources in any given moment, ultimately leads to superior results.

✅ We target a performance & productivity increase of between 10-30%.

✅ How much do you value your precious time at? £25k pa? £50k pa? £100k pa?

✅ The potential financial value-add on each of those is £7.5k pa, £15k pa and £30k pa respectively.

✅ Did you know that an increase in productivity of 30% would save the average person THIRTY DAYS PER YEAR!?

Mindset Development & Execution Improvement

✅ Our mind is our most powerful asset of all, yet it is neglected by most humans. We teach people how to work towards mastering their mindset, their psychology, to achieve great results & have much higher quality of life.

✅ Develop an inner world (mindset, psychology, confidence, beliefs, discipline, focus, motivation, resilience) built for success and happiness.

✅ Also develop outer world abilities (execution, strategies, application of knowledge, planning).

✅ By applying the Marginal Accumulated Gains™️ concept, we make a high volume of mini progresses and work towards maximisation of our potential, in a healthy way that is sustainable over the long term.

✅ The best decisions and our most effective actions are made when we’re in a great mental state and so to get great results, we must focus time and energy on developing this skill.

✅ To get to any “next level”, developing our mindsets is the best place to start. Investing time, energy and financial resources into this is always a great move, both for your professional and personal lives.

Long Term Mental & Physical Wellbeing

✅ Ensure the artist’s physical and mental wellbeing thrive. This is crucial for performance over the long term, and living a happy and fulfilled life too.

✅ In modern society where things are moving ever faster, our nervous systems being bombarded with an often overwhelming amount of information and stimuli. Ordinarily these types of seismic shifts occur over hundreds, or even thousands of years.

✅ These technological and informational shifts however, have happened in a relatively short amount of time and as such, humans have not been able to evolve quick enough to effectively cope with these changes.

✅ This macro trend mentioned is one of the key drivers why MENTAL WELLBEING CHALLENGES are at unprecedented levels.

✅ However there are also micro drivers that are specific to the music industry that most definitely contribute to this too (the list is long, but things such as: lack of sleep, exposure to excessive alcohol and drugs, poor nutrition, rejection, bullying/trolling, depression due to social media popularity, etc)

✅ By taking steps to embody mental and physical wellbeing, not only can an artist live a happier and healthier life, but also increases the chances the artist’s career has greater longevity. We prioritise this above short term gains.

Marketing & Brand Development

✅ Develop a strong understanding of contemporary communication methods, marketing & branding, and sales strategies.

✅ Layer on these strategies to the existing ones, that will serve the long term goals of the business.

✅ This drives greater awareness, engagement, brand value and ultimately revenue, over the long term.

✅ Learn how to build out e-commerce platforms to build and bolster your brand.

Improved Profitability & Tracking

✅ Reviewing operational processes and overlaying strategies to reduce inefficiencies and further increase company profitability.

✅ Building and implementing processes that enable you to grow and scale effectively, staying nimble and maintaining profitability levels whilst doing so.

Music Business Infrastructure

✅ Create “Diamond Pillars” in your music business across:

1. Products and services;

2. Operations;

3. Marketing & branding strategies;

4. Sales processes

✅ All of these are crucial for long term success.

How does  compare to the other roles in an artist's team?

The earlier on in your career progression you are, the more of the below roles you will likely be doing yourself. As you grow, so will your need to build a great team around you.

However working with a Peak Performance & Wellbeing Coach™ will enable you to get the absolute most out of yourself at ANY level of your career. So whether you're a newbie, an established artists, or somewhere in the middle, the potential impact having a coach on your team can have, is huge.


Artist Manager

Social Media Marketing & Branding

PA / VA / Admin

Power Mindset For Artists - Free Ebook

The best decisions and our most effective actions are made when we’re in a great mental state and so to get great results, we must focus time and energy on developing our mindsets.

To get to any “next level”, developing our mindsets is the best place to start. Investing time and energy into this is always a great use of resources, both for your professional and personal lives.

✅ The importance of building a powerful mindset.
✅ 9 tools that you can start implementing today, to build a strong, resilient and resourceful mindset.
✅ The challenges specific to the music industry, and why consciously and proactively taking steps to cultivate healthy mental wellbeing is imperative.
✅ How state management can be a significant asset to you in all walks of life, when learned.
✅ The expectation divide: what it is, why it matters, and how it can change your life.

After you've entered your details, continue scrolling down the page to find out about our Music Career Amplifier™️ session, where we pick up the cost of this for 4 people per week.

Thank you! The ebook is on it's way to your email inbox.

If it's still not there after 5 minutes, please refresh and then also check your spam/junk and promotions folders for an email from 'Dan Gayle'. Then mark the address as safe, so you won't miss any future messages from us.
Oops! Something went wrong while submitting the form, please try again. If the problem persists, email

Enrol for a Music Career Amplifier™️ session, on us!

Each week we provide 4 music professionals (or aspiring ones) with the opportunity to have a Career Amplifier™️ phone session, where we pick up the cost (this has a value of £197). What will you get on the call? Please see below for more info...

✅  The chance to speak with an expert, regarding your specific circumstances, on the house.

✅ Gain clarity on your primary goals and create specific strategies you can implement that will support you in achieving results in these areas.

✅ Explore your core challenges and devise a customised plan to breakthrough them.

✅ Takeaway multiple mindset building techniques for you to integrate into your life.

✅ Analyse your current marketing, branding and sales processes, and layer on new cutting edge strategies to support revenue growth over the long term.

Explore what performance and productivity boosting methods can help your specific situation.

✅ An hour of your time is valuable. We want to ensure you get so much value from the call that you feel it’s one of the best decisions you've ever made.

To be eligible, you must meet the below criteria:

1. You are serious about enacting change and getting results.

2. You will 100% show up to the call, thus respecting our time and being appreciative of the limited availability of our Music Carer Amplifier™️ sessions.

NOTE: once we hit 4 booked calls, we close off slot availabilities for the rest of that week - so if you don't show up, someone else misses out.

Are you ready? If so, book directly in the calendar below.

Prior to coaching, Dan had a career in finance where he had roles including Investment Analyst and Portfolio Manager, with assets under management of $500m.

Dan has been fascinated by the concept of maximising human potential for long time.

Time is THE most precious commodity and the odds of being alive are estimated to be at 420 TRILLION to one.

Learning and teaching ways to make the absolute most of our opportunities, was something that resonated at a core level.

He started an events company called Little Festival in 2013 with friends, which is a concept that brings festival style production into club venues and has hosted shows in London, Switzerland, Brighton and Ibiza.

Their growing label, Little Festival Records, focuses on bringing onboard both established artists, as well as up and coming talent. Nurturing good people to help them develop and grow is something they’re very passionate about.

He also co-founded FESTIVAL TV, an electronic music media and news platform which has over 180k followers.  

Dan performs as a DJ and produces melodic techno which he absolutely loves, as well as finding it very meditative too which is great for mental wellbeing.

In the latter part of those finance days, Dan knew that he wanted to change paths to focus on something that helped others whilst making himself happy too.

He realised that combining his love of music, business, personal development and maximising potential was possible, all under one umbrella. Peak Performance & Wellbeing Coaching™ was born.

By bringing together his huge passions (coaching, business and music), and building a coaching framework that helps DJ’s, Producers and other music professionals in a powerful way, he’s more excited than ever.

Client reviews

"He taught me the power I have over my own destination and taking control of my thoughts and actions and caring for myself and my personal development are paramount to my becoming the person I truly am. I have made massive inroads with all the main issues I was facing and would highly recommend Dan as a coach. He made me feel at ease talking to him from the first session and created a confidence in me that anything was possible. I felt that Dan was able to develop an individualised plan for me which has really worked and I can now look forward to a brighter future. 6 months on a huge transformation has taken place.".

Client reviews

"Dan had an immediate impact on my personal and professional life. I worked with Dan for 6 months. I felt the process offered tremendous value for money and Dan is as committed to your journey as you are individually."

matt, uk
Client reviews

"Dan helped me re-find the part of me that is happy, positive and motivated to achieve. I strive to achieve my goals, I don't take no for an answer and I'm not fazed if those around me can't see my dreams.  Dan comes from a place of integrity where helping others navigate their challenges is his highest motivation. I have worked to sustain and grow my current business, I don't use being a single parent as an excuse. I'm studying and looking to launch a second business in September."

Colleen, uk

What is Peak Performance & Wellbeing Coaching™?

"Coaches" have long been part of the ELITE sporting world. In more recent times, mindset and performance experts have started to become part of that world, and also in the business world too.

This is because it has become very clear that a person's mindset, their psychology, plays an absolutely pivotal role in success. Peak performance coaches are skilled at enabling people to maximise their talent and their potential.

"Nothing is more common than unsuccessful men with talent" - Calvin Coolidge.
Persistence, determination, hard work, and our ability to maximise, are all crucial to whether we succeed or not.
We believe that over the next 10-20 years, the world will see a huge rise in people employing performance coaches into their teams across ALL professions, not just elite sports and business. Accumulated marginal gains are a powerful weapon in becoming the best you can be.
This philosophy is why Team GB's cycling team soared from pretty average on the global stage, to a dominant powerhouse. Ronnie O Sullivan came back from a near career capitulation, to become one of the most successful snooker players ever, due to working with a mindset expert.

Dan's '6P's Peak Performance & Wellbeing Coaching Framework™' pulls together decades of experience across multiple sectors to provide a unique and powerful approach to helping people become the best they can be and building a mindset primed for both happiness, and success.

What would you be able to achieve by not only learning how to access your peak performance levels more often, but also increase what your "peak" level is?

With the right information, and crucially, ability to execute well, human potential is INCREDIBLY high

✅  If you have been interested by what you've read so far and think this could be something that helps you get the kind of future outcomes you're after, then please check out this video.

✅ This will show you how our coaching can transform your mindset, and your results in your music career and your life, and the importance of investing in yourself.

Dan's 6P's Peak Performance & Wellbeing Coaching Framework™ for DJ's & Producers - at a glance

There are decades of knowledge, strategies and experience from a combination of multiple disciplines all pulled together into this coaching framework, which make it a very powerful and unique solution:

Business, economics and finance (21 years)
Coaching and personal development (7 years)
Music (DJing, production, and event curation & promotion. 7 years)
Marketing and brand building (4 years)
Psychology (4 years)

Peak Performance Coaching - What's the opportunity?  

In some ways it's similar to the "land grab" for people's attention across social media platforms - most people now know about it and because of that, the opportunity is decreasing as more people compete to get their music, their brand, their stuff in front of people's news feeds. Can you imagine having rolled out a consistent social media strategy filled with your music 10 years ago when hardly anyone else was? The amount of attention and visibility you would have had is absolutely huge. Attention is a major currency in modern business and so the advantage you would have gained would also been massive.

With Peak Performance & Wellbeing Coaching™, at some point the masses will learn about the immense power of it, and again like social media, it's by far much better to get involved early in order to maximise the opportunity.
By being a relative early adopter of Peak Performance & Wellbeing Coaching™, it can enable you get the absolute most from yourself, importantly over the long run (this is why the "wellbeing" part plays an important role), and develop accumulated marginal gains in your career and your life, which will help give you a strong advantage.

Over the next 10-20 years time when nearly everybody has a performance coach, the size of the opportunity, much like with the "land grab" on social media, will diminish. At that point, people will need a coach just to stay in touch with their competition or face being left behind.

Does this 100% guarantee you success? Of course not, nothing does. But what we can promise you is that you will learn how achieve more of your potential by accessing your peak performance levels much more frequently over the long run. This of course increases your chances of success.

What can I achieve working with you?

The 6 framework elements will be tailored to your personal circumstances, your goals, your challenges, and focused on achieving your future outcomes.

The sheer volume of learning and implementation material within our 6P's Coaching Framework™ makes it impossible to succinctly explain it all on here, however here are some of the key results you can achieve by working with us:

Psyche & Psychological Wellbeing

* Rewire what you believe to be possible for you and give you the tools to access much more of your potential.

* Gain a toolbox of strategies that enable you to create a thriving, winning mindset.

* Breakthrough fears and limiting beliefs that hold you back.

* Learn techniques to rewire and unlock the subconscious mind, the part of your brain that is 1 MILLION times more powerful a processor than your conscious mind.

* Instil habits that are designed to build incredibly strong foundations

* Grow your confidence and self-belief to amazing new levels, building your music business from a place of strength and happiness.

* Be able to access the right physical and mental states whenever you need, which dramatically improves results

* Develop your mental resiliency and be able to deal with challenges much more effectively.

* Develop your self-awareness skills. Whilst it doesn't sound overly sexy, this really is one of THE biggest abilities humans can learn and grow.

* Learn methods on how to improve your mental wellbeing.

* Look after your mind in such a way that enables you to achieve high performance levels over the LONG TERM (so many people burnout due to focusing only on the short term).

* Develop your EQ (emotional intelligence), a highly valuable and powerful skillset.

* Learn how to make happiness the centrepiece of your life which will consequently help you constantly grow, evolve and achieve at a much higher level.

* Become incredibly resourceful. Resourcefulness is the ultimate resource.

* Live in happy, passionate and fulfilled state much more often.


* Gain absolute clarity on what it is you want and why you want it.

* Build out strategies on how to achieve what you want in a fun, exciting and passionate way.

* Learn how to most effectively allocate your precious resources - money, time and energy - to achieve the best ROI (return on investment) from both a financial aspect and a happiness and fulfilment aspect.

* Create a customised roadmap to your desired future outcomes, including reverse engineering your targets and determining what's needed to get there.

* Clarity on your core needs, values and drivers as a human being, and how to make decisions and take action in line with these.

* Create a full scale, high quality business plan for your music business.

* Survival and financial budgets and projections, along with estimated timelines.

* Strategy to attain your 1,000 "super fans" which will enable you to have a full time flourishing career in music.

Performance & Productivity

* Greatly increase your performance and productivity levels.

* Make every minute of your time stretch further and be more effective in everything you do.

* Learn how to execute at much higher levels.

* Implement tools to enable access to incredible motivation, passion and drive.

* Effectively manage unhelpful people ("stoppers") in your life, ensuring they don't derail from your dream vision.

* PLANNING of personalised strategies in each of the "Diamond Pillars" of your business of 1) Products; 2) Operations; 3) Marketing; 4) Sales. This is crucial in maximising the chances of creating and maintaining a thriving music business.

* Set up all crucial infrastructure for your music business.

Physical Wellbeing

* Learn about the psychology of exercise and nutrition, and how to apply this to positively impact your life and results.

* Master your mindset regarding health and fitness.

* Breakthrough destructive health habits.

* Use psychology to create motivation and drive, in order and hit your physical health targets.

* Grow your self awareness around what your body needs to thrive and then create a personalised nutritional plan around it (including day to day, at gigs, and touring).

* Build a personalised exercise routine, that is designed both to be enjoyable and get you a strong body and achieve cardiovascular fitness, giving you a solid physical foundation to build your life and music business around.

* Instil powerful sleep and recharge habits into your life.

* Ensure a better quality of life along with higher chances of increased longevity of your life.

* Have higher energy levels.

* Achieve greater focus and improve your productivity.

* Increase your confidence as your body image changes.


* Learn the Wealth Builder system which enables you to effectively manage your money and build your finances over the long term.

* Implement 'The Diamond Pillars Of Your Business' strategy from Module 3:

A. Creating and packaging your products & services, and how to continually improve your music business with ongoing innovation.

B. Operations, including culture, are the energy source of a company. Poorly done, it can dramatically hold back a business over the long run. Executed well, it can springboard your business to great new heights. We give you the roadmap and tools for you to achieve this.

C. Marketing is the oxygen of a business:

> Split into two - sales (short term) and marketing (long term brand building). A company can have the best product or service ever, but if it’s not marketed well, very few people will ever know it exists, let alone buy it.

> We help you create and execute a powerful marketing game plan, ensuring your quality product or service gets seen by the right people; driving revenue. Executing well in this area is absolutely critical if you are to succeed (80% of success in a business is driven by marketing). 

> Also crucially, executing a brand awareness and engagement strategy is critical to long term music business success. The power of brand is immense. It’s not enough to just “sell”… you NEED to build a brand, AUTHENTICALLY. This then increases your leverage and earning power over the long term.

> Together we will create a massive content driven marketing strategy and we teach you how to effectively use Facebook, Instagram, Google & YouTube Ads to generate traffic and awareness to leverage your content further.

> Build out sales funnels and website shop front, so you are ready to monetise traffic (when the time is right!)

* Understand the various “money personalities”, which one you are and how to change it to ensure you are maximising.

* Build empowering beliefs around money and your financial blueprint.

* Understand different investment vehicles and how to achieve your financial goals with them.

* Create and implement a game plan to firstly achieve financial security and then financial freedom (if not there already).


* "Your network equals your net worth". Learn how to improve your interpersonal skills to maximise your relationships and ensure you are a net giver (not a taker).

* Develop the types of strong rapport building skills that the most advanced networkers in the world possess.

* How to effectively grow your network in an authentic and enjoyable way.

* Learn how to master eye contact and your body language.

* Discover the various personality types and how best to communicate with each.

* Learn about the Personal Environment Triangle and how to implement in your life.

* Strategise how to create the best team around you to leverage your time, and then execute to make it a reality.

Some powerful questions to ask yourself...

What would you be able to achieve by not only learning how to access your peak performance levels more often, but also increase what your "peak" level is?

How would skyrocketing your productivity and performance levels positively impact your music business? And your life?

What if you could rewire your mindset to one that's built to maximise and to be happy?

What would you be able to achieve with increased confidence and self-belief?

How would you feel with improved mental and physical wellbeing?

What would your life be like with sky high levels of motivation and drive?

How would you feel with greater clarity on what, why, how and when?

What would your results be like if you could execute at much higher levels?

If you're answers to these questions make you feel excited, then we'd absolutely love to hear from you.

Some important truths for you to consider...

There are no guarantees to success in life. Anyone promising you the world is full of sh*t. However we can improve our chances of succeeding by maximising our potential via hard work, commitment, and working to build a powerful mindset. Also, making happiness and fulfilment a key barometer of success is crucial, and have them form an equal (if not more) part of the pie alongside the more conventional targets of financial and material based (and even fame, which we know many people in creative industries crave).

Working with us is for those individuals who are willing to invest time, energy and financial resources into creating a better future for themselves. We are each responsible for how our lives materialise in the future. It is us, and us alone, who can make the decision to commit to building the type of future we truly want.

Importantly, we must learn how to enjoy the journey of creating and building our lives. This is done by spending time on and building your business around the things you love most (in your And crucially, not to be just doing it for "the stuff", the money, the fame, the attention, etc. It's totally cool to have those things as targets/goals/aspirations, however they simply cannot be the primary driver, if you want to live a happy life.

To be happy, we must love what we do, be appreciative of the fact that we even have a shot to make our dreams a reality (previous generations didn't have this chance), and enjoy the PROCESS of achieving our goals (not just enjoying life once we reach those goals).

Some key outcomes from dedicating to the6P's Peak Performance & Wellbeing Framework™

Click or tap on each of the sections below to explore.

Special Bonuses & Key Info (click or tap to explore)

For one on one Peak Performance & Wellbeing Coaching™ (sessions are held via Skype or phone), we only take on a maximum of 30 clients at any one time.

This is to ensure we  can deliver to the highest of standards, creating a deep and personal relationship every single person and offer an all round more supportive and nurturing experience from start to finish.

Our minimum contract term is six months and this contract comes into effect once the deposit has been paid. This is to enable us time to instil new habits, develop the mindset and to build momentum (ad-hoc and sporadic coaching mostly doesn't work well). We do also offer a discount to those who wish to pay the full six months upfront, instead of monthly. Most clients stay with us for much longer, and after the initial six months has passed, sessions are payable monthly in advance.

By working with a limited amount of clients at any one time, it gives us the capacity to offer the below awesome benefits, which are included as part of the coaching program:

> We are contactable in between sessions via WhatsApp and email.

> After care for two months once the coaching relationship has come to an end, which still gives you access via WhatsApp and email.

This is why our clients feel truly supported, nurtured and inspired every step of their journey.


Psyche & Psychological Wellbeing (click or tap to explore)

The desire for instant gratification and searching for happiness and wellbeing in some future event, circumstance, achievement or material item, are the fastest routes to living a f*cking miserable life. In the music industry this is a particularly big issue and the widespread desire to want what others have and not be happy and fulfilled until they have it, is a seriously bad way to live life.

The music industry is also a hotbed for creating poor mental wellbeing. Our Peak Performance & Wellbeing Coaching™ program is jam packed with strategies and techniques that help people not only overcome this big issue, but to give them what they need to absolutely thrive. We have a lot to say on this topic. We’ve explained more about the huge importance of this, the potential consequences of not managing it effectively and the amazing upside of getting it right, on the video on this webpage.

Mindset is by far the most important aspect of achieving the results we each want in life and is why we’ve made this the biggest module of the program. It feeds into and impacts ALL other areas of our lives. By creating and instilling your powerful new habits and mental constructs, we develop an incredible backbone upon which you can build your future upon. By learning how to enjoy the journey…the building and creation of your life’s story, rather than only enjoying “the stuff” that comes from your efforts, your life’s experience will totally transform. In the other modules of the framework, we also focus on how to achieve the things you want in life and your music career, however our point is that without mastering your mindset, all of it will be pointless if you’re not happy, fulfilled and living in a beautiful, positive and energised state.

You will…
- Promote and embody mental wellbeing throughout your life.
- Grow your confidence in all areas of life.
- Rewire the unhelpful beliefs about yourself, others and the world, that hold you back.
- Breakthrough fears that limit your action taking, and your results.
- Re-programme the subconscious mind, to make behavioural patterns predominantly helpful, constructive and empowering.
- Build mental and emotional resiliency so you can deal with whatever life throws at you much more effectively.
- Increase your focus levels.
- Learn how to change and master your state of mind to maximise every scenario you’re in, leading to consistently better results.
- Develop the ability to live in a beautiful, positive state, much more of the time.
- Learn how to make happiness the centrepiece of your life which will consequently help you constantly grow, evolve and achieve at a much higher level.
- Garner the ability to execute and take massive action.
- And so so much more.

The vast majority of people have forgotten (or even never realised) that the most important part of life is to live in a beautiful mental state and to be happy. Sounds fluffy we know, but it really is crucial. Happiness is not just an art, it is scientific too. This means we can systematically LEARN how to be happy.

Happiness and fulfilment in life lead to success. The other way around is rarely true. This is why learning how to master our mindsets and achieving physical and mental wellbeing is so critical, if we’re to access our peak performance levels and achieve the things we really want be, do, have and contribute in life.



Whilst the first “P” in the program is the most important (and as previously mentioned it very much feeds into ALL other areas of our lives), we most definitely need to invest a lot of energy into the other five areas if we’re to achieve the goals we’re aiming for. You can’t drive a car that has 3 flat tyres! Well, not safely, comfortably, successfully, or quickly anyway.

This part of the program is where we gain CLARITY. To get where we want to go in life, much like a sat nav system, we firstly need to know:

1. Where we are currently.
2. Where our destination is (what we TRULY want).  
3. The potential routes.
4. The obstacles and restrictions that are in the way.

These map to the below:

1. Gain awareness of what assets/resources/skills etc we have, what ones we’re going to need, what knowledge can we use from the past. We then use this to our advantage.
2. We need to ensure that “what we truly want” is in line with our core human needs and our core values (our DNA). We do this both for your music career as well as the other areas of life important to you. This is because sacrificing one or some over the other, usually leads to regret based issues down the line.
3. Having the right strategies, the right plan, the right tools for the job. Having a spoon to eat a steak is the same as having the wrong strategies, plan and tools for your endeavours.
4. We need to get clear on what is, and could, get in the way, and also importantly what the cost of achieving what we want is. If we’re to achieve what we want we MUST be wiling to do whatever it takes to overcome those barriers and be willing to pay the associated costs/sacrifices too.

Through the R.A.F Clarity Model™, F.O.M.C.A.P Pre-Execution Process™ and the R.O.S.E.S Success Roadmap™ sub-modules, we enable our clients to achieve all of the above.Everyone has different ambitions and varying levels of achievement they want. Not only is that ok…it’s actually awesome! Remember, it’s all about happiness and fulfilment over the long term. If you’re happy with your current circumstances, then that’s fantastic and we couldn’t be happier for you. However if you’re not, then you must either step up and make the necessary changes, and if you are unwilling or unable to do so, then you need to adjust your expectations downwards and not complain. That’s the truth…however hard it may be to hear.

The final sub-program of this module is The R.A.P.P.S.S Business Plan Creator™. As a DJ and/or producer, it’s important to recognise that YOU are a business and YOU MUST approach, organise and run your music endeavours as such if you’re to maximise the chances of making continued progress towards your goals. Together, using our model, we will create a business plan for your music business (and if you already have one, we can review, analyse and improve as needed).

A key thing to remember is that our actions MUST map to our ambitions. It’s important that we are realistic and practical. If you have huge ambitions (for example to become a millionaire, tour the world, have millions of fans and become one of the biggest artists on the planet), this will come at the cost of an insane amount of hard-work, dedication, self discipline and personal sacrifice. You cannot achieve the 1%ers lifestyle unless you’re matching (or even exceeding) what the 1% had to do accumulatively to get there. If you have ambitions to live a top 10% lifestyle, then you you will have to match (or exceed) those people. Top 30% lifestyle, match (our exceed) those. And so on. Most industries are competitive, however the DJ & producer industry is particularly crowded, and so the stuff we’ve just mentioned are even more important here.

If you have a natural talent then that’s great, however it is NOT a substitute for hard work. If someone doesn’t have a natural talent (or hasn’t found it yet), we believe that with hard work and dedication, everyone can develop their skills in something.  It comes down to what you want to spend your time on in your music business, what you enjoy and then what you want don’t and therefore want to outsource to others to do on your behalf.Crucially, we also believe that whilst each human has a different level of potential, the vast majority are operating significantly below that potential. That is why commitment and hard work often trumps raw talent. 80% of 100 is the same as 40% of 200! Finding an edge wherever possible can, over time, accumulate to make all the difference.


Performance & Productivity

Every single human on the planet has this in common…we each have 24 hours, 1,440 minutes, 86,400 seconds in a day. How we choose to allocate those hours, minutes, seconds, and how EFFECTIVE and PRODUCTIVE we are with them, is a significant factor in determining how successful we are.

Again, it’s important that our actions are mapping to our ambitions. So if you’re scrolling on Facebook for 3 hours a day, watching Netflix for 4 hours and you only have 1 hour left to focus on your music business, chances are not much progress will be made.We all have different levels of rest and recharge we need. Some people need 6 hours sleep, some 8, others 10. Some need 1 hour to decompress, others need 3. That’s all cool. It’s about ensuring that we’re allocating our time to the things most important to us (and that we really need) and cutting away all the B.S. stuff we give our time to. And then in that time we’ve allocated to the important stuff, that we’re absolutely firing on all cylinders to MAXIMISE. Regardless of whatever it is we’re trying to achieve, it is absolutely certain that winners in any field, any industry, have a disproportionate ability to maximise.

With our Zonal Productivity System™, S.W.A.N Performance Method™ and the M.A.S.S-T Results Framework™, we give you the tools to achieve just that. Time is by far THE most precious commodity on the planet, and so being able to do loads more with yours, is in our opinion, one of the greatest gifts you can give to yourself.

Specifically for your music business, we have created a powerful additional sub-program called P.O.M.B.S - Diamond Pillars™ of your business. This is a huge program absolutely packed with tools, knowledge and strategies designed to help you develop a music business built to succeed. In this part we create the strategy around it and in the 5th P (Prosperity) we execute to make it happen. Go to "Prosperity" below for further details.


Physical Wellbeing

The mind-body connection we each have is huge. Our mental state impacts our physical state, and our physical state impacts the way we think, feel and behave. When we’re running on empty, it negatively impacts all other areas of life.

Each person has a different threshold for when their fatigue begins to adversely impact them and a different one again for when they will snap. Every single person has these limits, but OVER TIME, these limits can be expanded. Dan openly talks about his own experience with this back in 2010/11 and how he thought he was operating close to peak levels when in actual fact he was in the pre-burnout zone and eventually went into the full burnout zone. This had a devastating impact on his life and is one of several key catalysts that spurred him into making many drastic changes in his life and subsequently becoming a peak performance and wellbeing coach.

Similar to what we said earlier about the music industry and mental wellbeing, it can also be very detrimental to physical wellbeing too (again, check out the video for more info). It’s crucial that we implement strategies that promote and embody wellbeing over the long term. Here are just a few benefits of our P.E.A.R.S Health Framework™:

- Better sleep.
- Implement a healthy, nutritious eating plan.
- Implement an exercise plan that works FOR YOU. If it’s something you enjoy then it’s easier to follow through consistently.
- Breakthrough destructive health habits.
- Master your mindset regarding health and fitness.
- Ensures a better quality of life along with higher chances of increased longevity of your life.
- Have higher energy levels.
- Achieve greater focus.
- Improve your productivity.
- Increase your confidence as your body image changes.

By building physical (and mental) toughness, it means our resiliency to the external environment is strong. In many cases, we cannot control the external circumstances occurring in our lives. But with commitment and dedication, we can control our physical and mental states, which means that whatever life ends up throwing at us, we are much much better equipped to deal with it. In turn this improves our overall quality of life and increases our longevity of life too.

Dan’s P.E.A.R.S Health Framework™ is an effective approach to ensuring your physical wellbeing thrives and has a positive knock on effect across your whole life. Internal and external health are BOTH very important, and by pro-actively applying this model, you can systematically improve yours continuously.



Our belief is that the current education system is failing people on many levels. Much of what is taught is really not of value in the real world. Having more softer skills (internal, mindset and EQ (emotional intelligence)) being taught would be a big big step forward. But importantly, so many people are not given the tools to effectively manage their own money, which immediately sets them up to be on the back foot in life.

Management of ALL our resources is super important. Money, time, energy, skills, knowledge. We each have a certain amount currently and how we allocate them is crucial. With the exception of time, we can also grow each of these resources directly.  Even with time, we can make ours work harder by “leveraging”. How do we do this?

1) By creating passive income streams, and;
2) Building a team of people that you can outsource a) the lower value activities you don’t like or aren’t good at, and; b) even the higher value activities you don’t like or aren’t good at. Remember what we said about the ability to MAXIMISE!?

The M.A.M.M.S Wealth Builder Tool™ is a simple yet powerful method to gain full control over the management of your finances, so you can make this resource your absolute friend, and not something filled with fear and dread. With this, you will be implementing a system that stops you having more month than money at the end of each month, and importantly enables you to build your various “money pots” over time.

The C.R.A.B.B Accumulator™ is a much more in depth sub-program that really dives into the nitty gritty of finances and wealth, both from mindset and practical, real world achievement standpoints. Here are some of the core elements:

- Understand the various “money personalities”, what one you are and how to amend it to ensure your maximising.
- Build empowering and constructive beliefs around money and link to your financial blueprint.
- Learn how to increase your intrinsic value.
- Understand different investment vehicles and how to achieve your financial goals with them.
- What passive income vehicles are real and what ones are absolute B.S.
- Build your personal and/or business brand which increases your leverage and your earning power over the long term (in any field/industry of interest or career path).
- Understand what financial security and financial freedom are.
- Create and implement a game plan to achieve 1) financial security and then 2) financial freedom.

Remember the P.O.M.B.S - Diamond Pillars™ of your business sub-program we spoke about back in module 3 (Performance & Productivity)? Well this is where we actually implement and execute the strategy we created there.

This is a huge program absolutely packed with tools, knowledge and strategies designed to help you create, or make, your music business, that is built to succeed. Here’s a brief reminder of what to expect:

- Creating and packaging your products & services, and how to continually improve your business with ongoing innovation.

- Operations, including culture, are the energy source of a company. Poorly done, it can dramatically hold back, or even kill a business over the long run. Executed well, it can springboard your business to great new heights. We create the roadmap for you to achieve this.

- Marketing is the oxygen of a business. Without oxygen, it will die.
More accurately, this is split into two - sales (short term) and marketing (long term brand building). A company can have the best product ever, but if it’s not marketed well, very few people will ever know it exists, let alone buy it. Conversely a company can have a mediocre product and excellent marketing and sales strategy and execution, and actually do quite well. We want you to have a great product/service, with great operations and fantastic marketing…your diamond pillars! We help you to create and execute a powerful marketing game plan from the bottom up, ensuring your quality product gets seen by the people who want and need it, driving revenue. But also ABSOLUTELY crucially, executing a brand awareness and engagement strategy, as this is critical to long term business success. The power of brand is immense. It’s not enough to just “sell”…you NEED to build a brand.

We also formulate and implement long term strategies specifically focusing on getting your music signed and also building your performance bookings



Relationships (of all kinds - friends, intimate, business, colleagues, family) are an incredibly important part of life. They often determine how loved, cared for and appreciated we feel, the types of opportunities we get, how connected we feel and how supported we are. As with everything in life, some people find this topic easier to navigate than others. However also like everything in life, there are always ways to get much better at it, and even get really good at it (with commitment and dedication of course).

The B.A.R.S Relationship Builder™ can be applied to ANY type of relationship. As with all the “P’s” in our 6P’s Coaching Framework™, we delve into both the deep inner world and then apply outer world strategies. Having this combination approach is incredibly powerful and effective, and is a skillset that is invaluable in the music industry, which really is heavily driven my relationships.

- We look at existing beliefs around different types of relationships.We work on flushing out unhelpful and un-constructive beliefs and build empowering and helpful ones in their place. What we each believe at a deeper level about relationships largely determines how we think, feel and act in relation to them too. This is why is so crucial to get this right. Ever heard someone (or yourself) say “I keep making the same mistake”? That’s due to beliefs and mental conditioning that basically cause them/you to behave in a particular way. We NEED these beliefs and our programming to be working in our favour.

- Did you know that we become the average of the 5 people we spend most time with? That’s f*cking powerful! If we’re around winners most of the time, surrounded by positivity, good energy and success, we will naturally up our game and gravitate towards their level. On the flip side, if we spend a lot of time around negative people who are not doing/achieving/working towards the types of things we want in life, we WILL get pulled down to that level. As with a lot of stuff we teach, simple in theory, less so to consistently execute in real life. But we’ll get you to where you need to be.

- The “state” we’re in, in any given moment determines our effectiveness in that particular situation. Now we do also cover this in more detail in another section, however we apply it specifically here too. Whilst ideology is hard to achieve in practice, it gives us something to work towards. Ideally, we train ourselves to the point where we can have our emotional state, energetic state and physical state all at the optimal level for the task or environment in front of us. With awareness and practice, we can make continued progress and become ever better at accessing the right state at the right time. Your results will literally skyrocket!

- People ultimately like other people who are similar to them in some ways or are like the person they want to become. Being able to build rapport with others is key if we’re to have the type of relationships we want in life, and we teach you how to achieve this with almost anyone.

Remember when we spoke earlier about “leveraging your time”? We now look into how we can do this specifically via building your team in a practical, cost effective and powerful way, that is built for longevity.

Some inspiring words...

You are capable of amazing things. Mathematically and scientifically, you are a living, breathing miracle. In fact, the odds of you being alive as you are 420 TRILLION to one.

Whilst to succeed in any endeavour we need to be good at what we do. Hard work trumps talent, and there is not much that hard work and true commitment cannot overcome.
Whatever "success" means to you, If you want the lifestyle and achievements of the top 1%, then you'll have to match, and even exceed, the accumulated time, energy and effort they've invested. Similarly if you want the life of a top 10%, a top 30% or top 50%, the matching and exceeding principal is the same.

As Lionel Messi, one of the greatest footballers to ever live once said “it took me 17 years & 114 days to become an overnight success.”

The 6P's Peak Performance & Wellbeing Coaching Framework™ brings together decades of knowledge, experience & strategies into one powerful solution

contact us

Do you have questions?
Let's get in touch

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get support

Ask us any question, anytime. We're here to make your experience as easy and enjoyable as possible.

FAQ section

You can find some of the most regularly asked questions via our FAQ page.


Love your experience? Please tell others (and us). If we can do better, we definitely want to hear from you so we can fix it.