• Many artists are unaware that at as a professional artist (or if striving to be one), they're actually operating a business whereby they are one of the main assets of the company.

• Your ability to MAXIMISE your main asset (you), and importantly doing so over the long run, will be a key factor in determining how your career plays out, and also crucially your happiness and fulfilment levels too. ‍

• Think of this service as business coaching, performance coaching and wellbeing coaching...combined.

• If you are in the music industry but fall outside of the artist scope (for example, owners of festivals, agencies, artist management companies, record label) please visit our business coaching & consultancy page. ‍

• We implement our extensive business and finance knowledge via our coaching frameworks, which are flexibly applied to YOUR specific circumstances.

• In addition to this, enhancing performance and productivity, and improving  mental and physical wellbeing, are all also included within our frameworks.

• Performing at high levels consistently is a crucial factor in determining the chances of success and getting results. Not doing so costs your music business time, opportunities and money.‍

• We have worked with business owners who are generating 8 figure revenues, all the way through to brand new startups, supporting them in achieving results. So we're well equipped to help you with your music business from a mindset, performance, profitability and wellbeing perspectives.

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• Whether you are...

1) An established artist already earning a living from music;

2) A new-ish artist aspiring to become a professional;

3) Or an artist that falls somewhere in between.

• ...we can cater to your personal circumstances.

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• Our PV Business Impact & Valuation Growth Framework™ and 6Ps Performance & Wellbeing Framework™  are  flexibly applied to YOUR specific set of circumstances, which means a customised game plan and implementation strategy to support achievement of your music business goals and overcoming your challenges.

• We view generic, "one size fits all" solutions as helpful if you want to merely dabble, but if you want to master something, a personalised approach is the most powerful way to get there.

• This is NOT FOR people who want a magical solution to solve all their challenges and achieve all their music career ambitions with minimal effort. Anyone selling you that dream is full of sh*t and it’s important to know the reality.

• The truth...the bigger the your aspirations (both professionally AND personally), the harder you will have to work and the more committed and disciplined you will have to be.

• ‍As the great Jim Rohn once said, “There are two types of pain. The pain of discipline and the pain of regret. Discipline weighs ounces whilst regret weights tonnes”.
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• Still interested? If so, great. Please read on as you will likely be a good fit for coaching and we have not one, but two powerful resources for you to access (which we're picking up the cost for). If not, we wish you all the best.

✅ Create “Diamond Pillars” in your music business across:

1. Products & services ecosystem; 2. Operations; 3. Marketing & branding; 4. Sales processes; 5. Finances & profitability.

✅ Create and execute a customised strategy that is specific to YOUR needs and wants.

✅ Enable you to maximise your potential in your music career/business & personal life.

✅ Gain absolute clarity on where you want to be and create roadmaps and strategies on how to get there.

✅ Gives you the knowledge, strategies & confidence to build your music business, as well as tools to help your personal finances thrive.

✅ Review operational processes and overlaying strategies to reduce inefficiencies and further increase profitability.

✅ Build and implementing processes that enable you to grow and scale effectively, whilst staying nimble and maintaining profitability levels.

✅ Increase awareness, engagement, brand value and ultimately revenue, over the long term.

✅ Learn how to build out e-commerce platforms to build and bolster your brand and expand profits.

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✅ Time is our most precious and valuable resource.

✅ Our ability to maximise our resources in any given moment, ultimately leads to superior results.

✅ We target a performance & productivity increase of between 10-30%.

✅ How much do you value your precious time at? £25k pa? £50k pa? £100k pa?

✅ The potential financial value-add on each of those is £7.5k pa, £15k pa and £30k pa respectively.

✅ Did you know that an increase in productivity of 30% would save the average person THIRTY DAYS PER YEAR!?

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✅ Our mind is our most powerful asset of all, yet it is neglected by most humans. We teach people how to work towards mastering their mindset, their psychology, to achieve great results & have much higher quality of life.

✅ Develop an inner world (mindset, psychology, confidence, beliefs, discipline, focus, motivation, resilience) built for success and happiness.

✅ Also develop outer world abilities (execution, strategies, application of knowledge, planning).

✅ By applying the Marginal Accumulated Gains™️ concept, we make a high volume of mini progresses and work towards maximisation of our potential, in a healthy way that is sustainable over the long term.

✅ The best decisions and our most effective actions are made when we’re in a great mental state and so to get great results, we must focus time and energy on developing this skill.

✅ To get to any “next level”, developing our mindsets is the best place to start. Investing time, energy and financial resources into this is always a great move, both for your professional and personal lives.

✅ Ensure the artist’s physical and mental wellbeing thrive. This is crucial for performance over the long term, and living a happy and fulfilled life too.

✅ In modern society where things are moving ever faster, our nervous systems being bombarded with an often overwhelming amount of information and stimuli. Ordinarily these types of seismic shifts occur over hundreds, or even thousands of years.

✅ These technological and informational shifts however, have happened in a relatively short amount of time and as such, humans have not been able to evolve quick enough to effectively cope with these changes.

✅ This macro trend mentioned is one of the key drivers why MENTAL WELLBEING CHALLENGES are at unprecedented levels.

✅ However there are also micro drivers that are specific to the music industry that most definitely contribute to this too (the list is long, but things such as: lack of sleep, exposure to excessive alcohol and drugs, poor nutrition, rejection, bullying/trolling, depression due to social media popularity, etc)

✅ By taking steps to embody mental and physical wellbeing, not only can an artist live a happier and healthier life, but also increases the chances the artist’s career has greater longevity. We prioritise this above short term gains.